About
The FDL Agency
Powered by Strategy,
Fueled by Results
Meet Our Founder
Felicity S. Smith
Felicity Swindell is the Founder & Principal Strategist of The FDL Agency, where she blends over a decade of experience in marketing, PR, and creative strategy to help brands grow with clarity and impact. Her work has generated millions in sales, secured national press features, and elevated entrepreneurs, corporations, and community organizations alike.
With a career that spans corporate partnerships, government initiatives, and entertainment industry collaborations,
Felicity built FDL as a boutique agency designed to bridge two worlds: the precision of public relations and the creativity of in-house digital marketing.At her core, Felicity is passionate about helping businesses of all sizes whether a startup ready for its first press feature or a national brand looking to scale find their voice, tell their story, and show up with confidence.
DRIVING A SUSTAINABLE FUTURE
OUR MISSION
At The FDL Agency, our mission is to help businesses grow with confidence by serving as their trusted marketing and communications partner. We bring together strategy, branding, creative, digital marketing, and public relations into one seamless experience giving organizations access to the expertise of an in-house team without the overhead.
Every recommendation we make, campaign we launch, and brand we build is guided by thoughtful strategy, intentional storytelling, and measurable execution. We believe marketing should do more than create visibility; it should build credibility, strengthen relationships, and drive sustainable business growth.
Our commitment extends beyond the organizations we serve.
We believe thriving businesses create thriving communities.
Through mentorship, educational initiatives, and more than $4,000 awarded in grants to student entrepreneurs and emerging founders, we continue investing in the next generation of innovators and leaders.
Whether we're helping a business expand its reach or creating opportunities for future entrepreneurs, our mission remains the same: To build brands, strengthen communities, and create lasting impact.
Our Story
The FDL Agency began in 2016 as Felicitea Digital Lab, a boutique creative studio founded with a simple mission: to make professional marketing and public relations accessible to growing businesses that deserved agency-level support without agency level barriers.
As our clients grew, so did we.
What started as a creative studio evolved into The FDL Agency, a full-service marketing and communications partner built to provide the strategic leadership, creative execution, and communications support businesses need to grow with confidence. Today, we serve as an extension of our clients' teams, bringing together branding, digital marketing, public relations, creative design, and strategic communications under one roof.
Our evolution reflects more than a new name; it represents a broader vision. We recognized that businesses didn't need another vendor delivering one-off projects; they needed a trusted partner capable of guiding every stage of their marketing journey. That's why our approach combines strategy with execution, ensuring every campaign, brand, and communication works together to build visibility, strengthen credibility, and create lasting business impact.
While our services have expanded, our purpose has remained the same: helping organizations tell their stories, connect with the right audiences, and grow with intention. Beyond our client partnerships, we're equally committed to investing in the communities we serve through mentorship, internship opportunities, and more than $4,000 awarded in grants to student entrepreneurs and emerging founders.
The name has evolved. Our mission has expanded. But our commitment has never changed: helping businesses grow through marketing and communications that matter.
WHO WE ARE
The Team
Behind the Strategy
We’re a collective of strategists, creators, and storytellers who turn visibility into momentum. Our diverse team blends experience and innovation to elevate your brand every step of the way. Together, we operate like an extension of your team aligning strategy with execution to make sure no opportunity is left untapped. From publicists to digital marketing professionals, every member of FDL brings specialized expertise that fuels our client success. And while our backgrounds vary, our mission is the same: to build trust, amplify voices, and position brands for sustainable growth.
Our Talent Pipeline
At The FDL Agency, our team extends beyond our core professionals. Each season, we mentor and train the next generation of publicists, digital marketers, designers, and content creators through our intern cohort program. These emerging professionals don’t just observe they actively contribute to campaigns, content production, and strategy, gaining real world experience while helping us deliver fresh, creative, and culturally connected work.
PRESS
FDL IN THE NEWS in the News
The FDL Agency has consistently positioned brands and leaders where conversations happen and visibility matters most. Our work has been featured across national media outlets, cultural platforms, and industry publications from highlighting small business growth to elevating corporate campaigns with global reach.
With a dual focus on public relations and in-house digital marketing, we not only secure press but also ensure that each feature fuels long-term brand recognition and measurable impact. These collaborations and media highlights represent more than just placements; they reflect the trust our clients and partners place in us to tell their stories with excellence.