About
The FDL Agency
Powered by Strategy,
Fueled by Results
Meet Our Founder
Felicity S. Smith
Felicity Swindell is the Founder & Principal Strategist of The FDL Agency, where she blends over a decade of experience in marketing, PR, and creative strategy to help brands grow with clarity and impact. Her work has generated millions in sales, secured national press features, and elevated entrepreneurs, corporations, and community organizations alike.
With a career that spans corporate partnerships, government initiatives, and entertainment industry collaborations,
Felicity built FDL as a boutique agency designed to bridge two worlds: the precision of public relations and the creativity of in-house digital marketing.At her core, Felicity is passionate about helping businesses of all sizes whether a startup ready for its first press feature or a national brand looking to scale find their voice, tell their story, and show up with confidence.
DRIVING A SUSTAINABLE FUTURE
OUR MISSION
At The FDL Agency, our mission is clear: we empower ambitious brands with visibility, credibility, and sustainable growth. We marry public relations expertise with in-house digital marketing to ensure every narrative is seen, heard, and remembered. From media placements to meticulously crafted campaigns, our approach is rooted in strategy and amplified by creativity. We’re here to elevate your story and help you stand out in a crowded market.
But our mission doesn’t stop with client work we believe in reinvesting into the community that fuels us. To date, FDL has awarded over $4,000 in grants to student entrepreneurs and emerging founders, supporting their growth and sparking innovation. Whether we’re building campaigns or writing checks, our goal remains the same: to scale voices, create opportunities, and shape
lasting impact.
Our Story
The FDL Agency began in 2016 as Felicitea Digital Lab a passion project built to help small businesses navigate marketing and PR without the high costs and barriers of traditional agencies. Over the years, what started as a boutique hub has grown into a trusted partner for startups, corporations, and culture shifting brands.
Our evolution into The FDL Agency reflects not only our growth, but our commitment to building a company culture that champions strategy, creativity, and impact.
What makes us different is our dual power. We are more than a PR agency our in-house digital marketing team builds the assets, campaigns, and content systems that fuel the stories we place. From press articles to social media strategy, we bridge the gap between visibility and execution, making sure brands don’t just get coverage they get results that last. Our portfolio spans Fortune 500 partnerships, cultural collaborations, and grassroots initiatives, but our approach stays the same: strategy first, people always.
The story of FDL is also one of investment in our clients, our community, and the next generation of marketing leaders. Through mentorship, internships, and grant giving, we’re building a pipeline that keeps our work innovative and connected to culture. Every campaign
we launch is shaped by that legacy: a company rooted in trust, built on visibility, and driven by strategy that sticks.
WHO WE ARE
The Team
Behind the Strategy
We’re a collective of strategists, creators, and storytellers who turn visibility into momentum. Our diverse team blends experience and innovation to elevate your brand every step of the way. Together, we operate like an extension of your team aligning strategy with execution to make sure no opportunity is left untapped. From publicists to digital marketing professionals, every member of FDL brings specialized expertise that fuels our client success. And while our backgrounds vary, our mission is the same: to build trust, amplify voices, and position brands for sustainable growth.
Our Talent Pipeline
At The FDL Agency, our team extends beyond our core professionals. Each season, we mentor and train the next generation of publicists, digital marketers, designers, and content creators through our intern cohort program. These emerging professionals don’t just observe they actively contribute to campaigns, content production, and strategy, gaining real world experience while helping us deliver fresh, creative, and culturally connected work.
PRESS
FDL IN THE NEWS in the News
The FDL Agency has consistently positioned brands and leaders where conversations happen and visibility matters most. Our work has been featured across national media outlets, cultural platforms, and industry publications from highlighting small business growth to elevating corporate campaigns with global reach.
With a dual focus on public relations and in-house digital marketing, we not only secure press but also ensure that each feature fuels long-term brand recognition and measurable impact. These collaborations and media highlights represent more than just placements; they reflect the trust our clients and partners place in us to tell their stories with excellence.