Strategic Partnerships Development Manager
Felicitea Digital Lab was contracted to support the content production and community engagement strategy for Buttah Skin's Ulta Beauty pop-up experience in Atlanta. Designed to celebrate beauty, culture, and connection, the activation combined live demonstrations, influencer engagement, educational programming, and immersive brand experiences to connect consumers directly with the brand.
Under my leadership, the Felicitea Digital Lab team executed content production and talent outreach efforts surrounding the event. From securing content creators and on-camera talent to coordinating influencer participation and developing coverage strategies, our team helped create a dynamic event experience while capturing high-quality marketing assets for future brand promotion.
Key Contributions:
Developed
• Influencer Outreach & Booking
• Content Creator Recruitment
• Event Coverage Strategy
• On-Camera Talent Coordination
• Podcast & Interview Production
• Product Photography & Videography
• Commercial Content Creation
• Social Media Content Production
• Community Engagement Activation
• Brand Storytelling
Strategic Partnerships Development Manager
From concept to execution, I helped bring Grind Pretty's most visible campaigns and experiences to life through strategic partnerships, creative design, marketing integration, and brand storytelling.
Grind Pretty Fest: Miami Remix
Was a signature cultural experience held during Miami Art Basel, bringing together entrepreneurs, creatives, and community leaders to celebrate the intersection of business, culture, and creativity. Centered around Latin and Afro-Latino influence, the event highlighted diverse voices through curated conversations, networking opportunities, and immersive brand experiences.
Services Provided
• Strategic Partnerships
• Celebrity & VIP Relations
• Sponsorship Development
• Event Marketing
• Graphic Design
• Creative Direction
• Campaign Integration
Grind Pretty Fest: The Cypher
Developed in partnership with Luc Belaire, a longstanding brand partner of Grind Pretty, The Cypher was a curated cultural experience hosted at Belaire's creative venue to celebrate women in business, music, and media. The event served as a platform to amplify emerging talent while promoting Grind Pretty Magazine, featured entrepreneurs, and strategic brand partners through an engaging blend of networking, entertainment, and storytelling.
Key Contributions
• Strategic Partnership Management
• Celebrity & Influencer Booking
• Graphic Design & Marketing Assets
• Magazine Promotion Campaigns
Media Features & Press Placements
Through strategic storytelling, media outreach, and content development,
I have helped entrepreneurs, executives, nonprofits, artists, and community leaders increase visibility through digital publications, interviews, feature stories, and editorial placements. From emerging founders to established brands, these stories have helped amplify impact, strengthen credibility,
and expand audience reach across a variety of industries.
• Feature Writing & Journalism
• Editorial Content Development
• Interview Coordination
• Story Research & Development
• Article Publication
• Editorial Photography Production
• Executive & Founder Profiles
• Thought Leadership Storytelling
Strategic Partnerships Development Manager
A multimedia publication dedicated to highlighting entrepreneurs, public figures, businesses, and community leaders through editorial storytelling, digital media, and strategic brand partnerships. Through creative campaigns, visual storytelling, and advertising opportunities, the publication helps clients increase visibility and connect with targeted audiences.
My role focused on creative direction, content production, partnership development, and advertising sales. I supported client campaigns through brand storytelling, rebrand initiatives, promotional content creation, and media placement opportunities while helping businesses maximize visibility through strategic advertising and editorial features.
FDL Fitness
Marketing & Community Outreach Manager
FDL Trains is a community-driven fitness and wellness platform focused on bringing people together through movement, education, and meaningful engagement. Through strategic marketing, event activations, and partnership development, the brand created opportunities for individuals to connect, train, and grow through shared fitness experiences.
My role focused on building brand visibility and audience engagement through the development of marketing campaigns, digital assets, and community-centered programming. I led the creation of promotional materials, managed social media initiatives, and helped execute multiple fitness events and partnership activations designed to increase participation and strengthen community connections.
Key Contributions
• Community Outreach & Engagement
• Event Marketing & Promotion
• Fitness Event Production
• Partnership Bootcamp Development
• Graphic Design & Digital Assets
• Social Media Management
• Brand Visibility Campaigns
• Marketing Strategy
• Event Branding
• Community Partnerships
