Your email and SMS campaign titles are the first thing people will see, so it's important to make them count. A well-crafted title can make all the difference between a successful campaign and a flop.
Here are a few tips for creating catchy and unique titles:
Keep it short and sweet.
People are busy, and they don't have time to read long, drawn-out titles. Get to the point quickly and make sure your title is clear and concise.
Use strong verbs.
Verbs are powerful words that can grab attention and make people want to read more. Use verbs that are specific and action-oriented.
Be specific.
Don't just say “sale!” or “new product!” Be specific about what your offer is. What are you selling? What's the discount? What makes your product or service unique?
Use personalization.
People are more likely to open an email or SMS message that is addressed to them personally. Use the recipient's name in the title, or reference something specific about them.
Use urgency.
Create a sense of urgency by telling people that your offer is only available for a limited time. This will make people more likely to take action right away.
By following these tips, you can create titles that will help you get more opens, clicks, and sales.